This resource offers you support and ideas for setting up and expanding your arts ambassador programme. For anyone who is working with brand ambassadors in the arts, culture or heritage sectors.

3 Success Factors

Posted: March 6th, 2010 | Author: | Filed under: General | Tags: , , | No Comments »

Helen Ball, Community Engagement Co-ordinator at Audiences London describes 3 things that successful arts ambassador programmes do. Thanks Helen! Get more information by downloading the FREE Audiences London Arts Ambassador Briefing Sheet.

Apologies for the poor sound quality at 1.59, it only lasts for a few seconds. Just so you don’t miss anything here are Helen’s 3 points in brief:

1) Enable active ambassadors – give them things to act on and influence and make it happen!

2) See your organisation in the context of your local community, not as a stand alone unit

3) Recognise the individuality of each of your ambassadors and connect with their interests

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