An Arts Ambassador is someone who spreads the word on behalf of an arts venue or organisation. Some ambassadors do it voluntarily, some are paid. Some do it online some do it off-line.
Also known as…Street teams, Community Networkers, Brand Ambassadors, Connectors, Sneezers, Advocates…
Thinking of setting up an arts ambassador programme? Have a look at the Get Started Checklist.
What makes arts ambassadors special is that they are (ideally) fans: genuine enthusiasts about promoting what’s on offer. They are often recruited to help increase attendance at events but they can also do much more than that such as;
Promote:
• Distribute flyers and other promotional materials
• Organise on-line campaigns
• Build up your mailing list
• Help you tap into new networks
• Promote your sponsors
• Wear branded badges or t-shirts while out and about
Co-Create:
• Give you feedback on your marketing and campaign plans
• Help you brainstorm, come up with new ideas, co-create new products and promotion strategies with you (and without you)
• Design and Deliver new arts events and experiences
• Create new opportunities you had never even thought of
Research:
• Find new target audiences
• Find out what people think of your organisation
• Research and develop new distribution outlets
Support Customers:
• Meet and greet first-time attenders, and ask them afterwards, “How was it for you?”
• Conduct tours and talks
• Find and engage micro-audience segments that you don’t have enough time to service
Build your team:
• Help you find more ambassadors
• Train new ambassadors
